Got Beetjuice?

I don't like the taste of milk but I do admire the marketing ability of milk producers. The Got Milk? campaign is a good one. I can't see the same thing being done for beet juice though. Having a foamy red mustache would look more like an advertisement for one of those vampire shows like HBO's True Blood.

What brings this up is recent research by a group over in England at University of Exeter. It seems that beetroot juice leads to an enhanced ability to exercise. They claim that it boosts your stamina and could help you exercise for up to 16% longer by reducing oxygen uptake.

What's the downside, you ask? Well, the treatment isn't topical, it's internal. Yes, you have to drink the beet juice. Ickkers!

Maybe this is a British thing. Eat mutton and drink beet roots. Cover everything with mashed potatoes and hope for the best. Shepard's pie and beet juice. What could be better?


Here's the central core of the research study:
The research team conducted their study with eight men aged between 19 and 38. They were given 500ml per day of organic beetroot juice for six consecutive days before completing a series of tests, involving cycling on an exercise bike. On another occasion, they were given a placebo of blackcurrant cordial for six consecutive days before completing the same cycling tests.

After drinking beetroot juice the group was able to cycle for an average of 11.25 minutes, which is 92 seconds longer than when they were given the placebo. This would translate into an approximate 2% reduction in the time taken to cover a set distance. The group that had consumed the beetroot juice also had lower resting blood pressure.

The study was published in the Journal of Applied Physiology. There was another British study, around a year and a half ago, which found that beetroot juice reduces blood pressure (Feb 2008, Hypertension) so maybe this is something they commonly drink over there. Frankly, any group of people that can drink warm beer can drink anything. I'm not so sure if beetroot juice would fly on this side of the Atlantic.

If, for some twisted reason, you decide you might want to try drinking beet juice, here's a web site that lists the health benefits of beet juice as well as some cautionary advice plus lists the vitamins and minerals contained within. It doesn't mention juice from beet roots though.

Comments

Malibu Stacy said…
I'd be too worried about what might happen if I said its name three times.
utenzi said…
You might be confusing the beet juice with ruby red slippers, Stacy. That was Dorothy in Oz, as I recall. Similar color but beets aren't footwear.
Malibu Stacy said…
http://www.zazzle.com/sohtrajik_unscarecrow_shoe_shoes-167272709210851421

It's a treat to beet your feet.
utenzi said…
Those are girl shoes, Stacy. And a little ghoul-ish at that.
jan said…
Oh, I just know the trendy yuppies at my health club are going to be clamming for this when word reaches them.
utenzi said…
Hey, it lowers blood pressure and raises the ability to do things aerobically. If you can gag the stuff down, it's probably well worth drinking.
kenju said…
I really like beets, so I could do that if I were convinced of its efficacy. I got an email tonight about the benefits of asparagus therapy in fighting cancer. Have you seen that one?
Teresa said…
I don't understand... why would anyone want to be able to work out LONGER??? How about something to just make me healthier so I don't have to exercise as much?

I like beets... I've never consumed them in liquid form though. I actually try NOT to drink my calories, but for some people drinking a cup of something is preferable to actually having to chew and swallow a larger quantity. To each his own....
Nikki-ann said…
A beet juice advert involving some kind of vampire theme would attract the kids into wanting it though!

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